The avant-garde Sephora idea was developed in France in 1970 by Dominique Mandonnaud. Sephora's distinctive open-sell environment offers an ever-expanding variety of well-known and emerging brands in a wide range of product categories, including skincare, makeup, fragrance, body, and hair care. In addition to its own private label, Sephora also sells its own products under this brand.
Sephora is well known for being a pioneer in the cosmetics industry because of its unrivalled assortment of high-end products, unbiased expert advice, interactive shopping experience, disruptive spirit, and constant innovation.
In addition to its own private label, Sephora Collection, the retailer also sells a selection of cosmetics, skincare, body care, fragrance, nail color, beauty tools, body lotions, and haircare items under the more than 340 brands it carries.
Is Sephora a Chinese company?
No, Sephora is not a Chinese firm. It was established in Limoges, France, in 1969, and is now headquartered in Neuilly-sur-Seine.