High-end cosmetics company M.A.C. Cosmetics was established in 1984 by Frank Toskan and Frank Angelo, with its headquarters in New York City. It started out being mainly for professional makeup artists but quickly expanded to include consumer goods.
“All ages, All races, All genders” are welcome at Mac Cosmetics. To differentiate themselves from the competition, they rely on product innovation and brand image. The well-known motto “All ages, All races, All Genders,” which represents the variety that Mac Cosmetics stands for, demonstrates the fact that they are unique. The brand image stands out from that of the rivals and is positioned differently.
According to their motto, Mac Cosmetics offers cosmetics for men, women, and transgender people as well. The Brand offers a wide variety of cosmetics for regular use, professional makeup, and goods made for various age groups. Despite being a luxury brand, it also sells smaller, more cheap items.