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What is a personalised email address?

what-is-a-personalised-email-address

Personalization is important in email marketing because it allows you to send more relevant emails based on personal information that users voluntarily share when signing up for an email newsletter.

There are numerous options for using personalized email, ranging from mass emails with personalized subject lines to behaviour-based trigger emails such as abandoned cart emails, reactivation emails, and birthday emails.

This leads to increased engagement. Accenture reports that 91% of people are more likely to purchase from companies that send personalized emails. If you invite people to your webinar and include a photo of their city in the invitation email, positive emotions are likely to do the trick.

Enhances the sender’s reputation. Personalization increases the level of engagement in email marketing, resulting in fewer spam complaints and lower unsubscribe rates. It improves your email deliverability and ensures a better sender reputation.

What is a personalised email address?

A personalized email address gives your company a professional image and instant credibility. It raises and sustains brand awareness. If they have your email address, it makes it simple for them to find your website.