Fishdom, Township, Homescapes, and Gardenscapes are just a few of the free-to-play mobile games developed by Playrix. Playrix made approximately $8.31 billion in IAP revenue as of November 2022 as a result of in-app purchases and microtransactions. With approximately 2.83 billion dollars in lifetime in-app purchase sales, Gardenscapes was the highest grossing game.
What is Playrix worth?
In 2021, Playrix had a $8 billion market cap. Playrix employed 4,000 workers in 100 cities, mostly in Eastern Europe, including 1500 in Russia and 1500 in Ukraine, as of 2022, making it the fourth-largest mobile game developer in the world by revenue.
An estimated $1.7 billion is the company’s annual revenue. Compared to what Bloomberg revealed in December, this represents an increase of $200 million. Two of the company’s most popular games, Homescapes and Gardenscapes, account for 65 to 70 percent of this revenue.
USA, China, and Japan are currently the company’s three largest markets. In addition, the games aren’t particularly tailored for the Chinese market, claims Dmitry Bukhman, one of Playrix’s founders. Actually, he acknowledges,