Despite only being introduced in 2020, YouTube Shorts are now being used by more producers than ever before. In comparison to tiktok, which has long been the market leader for short-form video content, YouTube Shorts has more active viewers, with over 1.5 billion monthly users.
The platform is moving up in the rankings to become one of the short-form video platforms that producers use the most.
Why are YouTube Shorts so popular?
Making short films is less difficult and time-consuming than making YouTube videos. Creators may produce more material than normal with YouTube Shorts because they can do it in less time.
YouTube Shorts are also brief, which is in contrast to YouTube videos and live material, which can make audiences lose interest. Also, creators are encouraged to produce excellent Shorts thanks to the YouTube Shorts Fund.
The fact that YouTube Short was created on a popular platform with over 2.3 billion viewers when it released Shorts in 2020 also prompted many users to alter their videos.