A French international retailer of cosmetics and personal care items is called Sephora. Sephora sells a variety of beauty products, including cosmetics, skincare, body care, fragrance, nail color, beauty tools, body lotions, and haircare, under the over 340 brands it carries in addition to its own private label, Sephora Collection.
The business was established in 1969 in Limoges and is now situated in Neuilly-sur-Seine, France. Since 1997, the luxury corporation LVMH has owned Sephora. The name is derived from the Greek pronunciation of Zipporah, Moses’ wife.
What is Sephora’s reputation?
The success of Sephora in the high-end beauty market results from integrated business and operational models that support the company’s overarching goal of improving the customer experience at every touchpoint.
Through its physical stores, website, and mobile apps, Sephora provides customers with a consistently high-quality shopping experience and access to more than 200 luxury beauty brands in all product categories (skincare, makeup, fragrance, hair, and beauty devices).
All customer interfaces have aligned graphics, special offers, and featured products, enabling seamless browsing and purchases regardless of format.