When you combine excellent wines with creative labeling you are bound to grow fast and now his full time job is with Orin Swift. The “Prisoner” label was their flagship wine (in 2010 Dave sold just the Prisoner label to Huneeus Vintners – also owners of Napa’s Quintessa Winery).Click to see full answer. Also, why did Orin Swift sell the prisoner?Eight years later he had grown The Prisoner into an 85,000-case brand. Keen not to be shackled by its success, Phinney sold The Prisoner in 2008 to concentrate on his boutique brand, Orin Swift, named after his father’s middle name and mother’s maiden name.Subsequently, question is, how much did Dave Phinney sell the prisoner for? In 2010 Phinney sold the Prisoner, at that time an 85,000-case brand, to Huneeus Vintners for $40 million. Secondly, how much did Orin Swift sell for? After years of hard work and well-deserved fame, Phinney, now 45, sold Orin Swift and his other wine brands and assets for a cool $300 million.When did Dave Phinney sell prisoner?Dave ultimately sold The Prisoner to Huneeus Vintners (owners of Rutherford based Quintessa Winery) in 2010 at which point the brand was producing around 85,000 cases of wine each year.