How does Ubisoft make money? The company was started by five brothers, Yves Guillemot Christian Guillemot, Gerard Guillemot, Michael Guillemot, and Claude Guillemot. The company started as a farmers’ support company and evolve gradually into its current state. The ownership of the company has been in the family line ever since. The current CEO of the company is Yves Guillemot.
The company is traded on the Paris stock exchange and currently employs over 14000 developers and workers. The company’s main headquarters is in Monroy France. They also have offices in Asia, North America, and Eastern Europe as well. They have other network offices scattered all over the globe.
With their most recently released games; Watch Dogs: Legion and Assassin’s Creed Valhalla the company recorded a decline in digital game purchase. This was as a result of the pirated game download file available all over the internet. This leaves the question, how then does the company make money to maintain their employees and finance their operations.
How does Ubisoft make money?
Ubisoft uses something that is termed “player recurring investment”. This feature is built in with the game and allow player to make a real-life purchase from their games. These include DLC, microtransactions, and loot boxes. As players all over the world play the game and make purchases in the game, the company is able to accumulate these funds and this has been their major source of income for a long time.