In marketing, segmenting, targeting and positioning (STP) is a broad framework that summarizes and simplifies the process of market segmentation. Targeting is the process of identifying the most attractive segments from the segmentation stage, usually the ones most profitable for the business.Click to see full answer. Consequently, how do you do segmentation targeting and positioning? Follow the steps below to apply the STP Model in your organization. Step 1: Segment Your Market. Your organization, product or brand can’t be all things to all people. Step 2: Target Your Best Customers. Next, you decide which segments to target by finding the most attractive ones. why are segmenting targeting and positioning useful methodologies? STP plays an important for role to get to your right customer. All three (segmentation, targeting and positioning) are tools to align your products with the right customers. a) Segmentation splits buyers into groups with similar needs and wants to best utilize a firm’s finite resources through buyer based marketing. Also know, what are targeting strategies? Targeting Strategy. The selection of potential customers to whom a business wishes to sell products or services. The targeting strategy involves segmenting the market, choosing which segments of the market are appropriate, and determining the products that will be offered in each segment.What is segmentation strategy?A market segmentation strategy organizes your customer or business base along demographic, geographic, behavioral, or psychographic lines—or a combination of them. Market segmentation is an organizational strategy used to break down a target market audience into smaller, more manageable groups.