Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread. Rogers proposes that four main elements influence the spread of a new idea: the innovation itself, communication channels, time, and a social system.Click to see full answer. Beside this, what is the basic concept of theory of innovation? Innovation, Theory of Innovation was introduced as a concept to understand change that was seen as an exception to stability and equilibrium. But, if the society is constantly moving and everything is changing, which many observers claim, change is not an exception rather it is the norm.Additionally, what is Rogers theory of diffusion of innovation in nursing? Rogers (2003) explained that diffusion of innovation was the process by which an innovation is communicated through certain channels over time among members of a social system. It is important to examine why some innovations are successful, while others never become widely accepted. In this way, why is diffusion of innovation important? Importance of the Diffusion of Innovation The diffusion of innovation explains the rate at which consumers will adopt a new product or service. Therefore, the theory helps marketers understand how trends occur, and warns companies of the likelihood of success or failure of their new introduction.What are the 4 types of innovation? Radical innovation The four different types of innovation mentioned here – Incremental, Disruptive, Architectural and Radical – help illustrate the various ways that companies can innovate. There are more ways to innovate than these four.