On the one hand, he says that the “utilitarian doctrine is, that happiness is desirable, and the only thing desirable, as an end.” (CW 10, 234) On the other hand, he defines utilitarianism as a moral theory according to which “actions are right in proportion as they tend to promote happiness…” (CW 10, 210).Click to see full answer. Also, what are some examples of utilitarianism today?An example of utilitarianism that shows someone making an individual “good” choice that actually benefits the entire population can be seen in Bobby’s decision to buy his sister, Sally, a car. Bobby buys Sally the car so that she can get back and forth to work.Also Know, what are the factors we should consider when estimating the pain and pleasure produced by an action? In measuring pleasure and pain, Bentham introduces the following criteria: INTENSITY, DURATION, CERTAINTY (or UNCERTAINTY), and its NEARNESS (or FARNESS). He also includes its “fecundity” (will more of the same follow?) and its “purity” (its pleasure won’t be followed by pain & vice versa). Just so, wHO stated that an action is considered moral if it brings good results for the majority? Value of consequences According to utilitarianism, a good action is one that results in an increase in pleasure, and the best action is one that results in the most pleasure for the greatest number.What philosophy believed that we must consider all people affected by an action to determine right or wrong? Utilitarianism